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Aug 01

Generic Life Insurance Forms

Generic forms of advertising avoid calls-for-action in lieu of broadcast messages that attempt to influence the emotional behavior of prospects and customers.

Senior Sales Life InsuranceThey also attempt to avoid the messages that influence associations with brands. Even well-thought of and well developed generic advertisements seldom make an impact on the organization or the business.

Marketing as a concept is extremely attractive to many businesses that employ different forms of marketing. This is because the positive returns from the marketing techniques can be measured immediately. As an example; if a marketing business were to send out a thousand mailers and if a hundred prospects were to respond to the organization’s promotional efforts, then the business can say confidently that the advertising campaign led to a 10% response rate from prospects. The response rate is one of the key attributes which is used to measure the success of a marketing campaign.

On the other hand, generic life insurance advertising employs indirect measuring techniques. Instead of quantifiable attributes, it looks to attributes like the level of awareness within prospects or the extent of engagement with a customer. This is because there is no direct return response from a prospect or a customer.
A basic requirement to have a successful campaign using Direct Marketing is to be able to measure results.

With the advancements of technology and the internet, it has become easier to be able to measure the number of returns and analyze the results of an advertising campaign. Often, using special website landing pages that directly contain content related to the promotion helps. Calls to action usually ask customers to click on a link. This would take the customer to the website’s landing page. By measuring the number of messages or emails that were sent out as part of the promotional campaign, and by dividing it by the number of individuals who responded to the clicks and visited the landing pages, it can be measured if the campaign was effective or not.

There is an alternate way to measure results of life insurance advertising campaigns as well. This can be done by comparing projected or estimated sales for a given period of time with the actual responses which come in after a direct marketing campaign